The History of Streetwear-Hip-Hop Collaboration
Streetwear was popularized in the 80s by hip-hop artists who began wearing sportswear brands like Adidas and Nike. This association between hip-hop music and sportswear brands gave birth to a new genre of fashion known as "streetwear".
How Hip-Hop Artists Shape Fashion Trends
Today, hip-hop artists continue to shape fashion trends by collaborating with streetwear brands to create limited collections. Collaborations between streetwear brands and hip-hop artists such as Kanye West and A$AP Rocky with Adidas and Travis Scott with Nike have led to highly-anticipated product launches and record sales. Fans of these artists strive to copy their style, contributing to the spread of these trends across fashion culture.
Hip-Hop Artists as Trendsetters
Hip-hop artists also have their own influence as trendsetters, popularizing clothing and accessory styles like gold chains, flat-brimmed hats, and oversized sunglasses. At Mauv Studio, we follow these trends inspired by hip-hop artists and offer the latest trends to our customers.
In conclusion, hip-hop music played a key role in the evolution of streetwear fashion by popularizing sportswear brands among a niche audience, and continues to shape trends by collaborating with streetwear brands and popularizing certain clothing styles. Hip-hop artists have established a strong link between music and fashion and continue to be key influencers in the fashion industry. At Mauv Studio, we offer the latest trends inspired by hip-hop artists.
