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CODE: SEASON20

KOSTENLOSER VERSAND WELTWEIT

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SS21 men's fashion: New era of self-expression

Thanks to these strange times, the rules of the old style are outdated and boundaries are blurred. We wore tracksuits for 9-to-5, brought out clothes for virtual celebrations, and wore our usual bar-going outfits for our milk runs. And yet, it also gave us time to reflect on our tastes and to ask ourselves: what do we want? Really Wear it when all bets are open? Which brands do we truly identify with and why? And with spring approaching, how do we want to re-emerge in the world?
 
Freed from trends and the usual rules of fashion, self-discovery is essential. With this in mind, Daniel Sannwald's surreal photographs capture the many facets of your character that you can explore this spring and beyond. A distillation of authentic and individual style.
 
 

DISCOVER NEW FRONTIERS OF FASHION

 

Many of us have understandably lost our spark when it comes to dressing up. But perhaps this is the perfect opportunity to discover something new and explore a bolder side of ourselves. For starters, wearing bright colors is an easy win for boosting your mood—JW Anderson, Bottega Veneta, and Marni have them in abundance this season, brightening up any rainy day. Exploring deeper, more earth-conscious designers like Bethany Williams , who champions upcycling, and community-focused brands like Labrum London , whose collections showcase untold stories from West Africa, makes design a powerful statement—a stylish way to express yourself and your values, without saying a word.

 
 

MIX AND MATCH

 

Have you found yourself wearing, shall we say, unorthodox outfits over the past year? I thought so—but we bet a few have opened the door to clothing combinations you might not have considered before. Designer Virgil Abloh, always making room for new ideas, said of his latest Off-White collection : "I thought about this muse, a sort of half-businessman, half-teenager—and how they can crash together." Channel that childlike playfulness and newfound experimental side of yourself. How about a hiking vest with a collared jacket? Rubber boots with tailored trousers? Clashing prints? Patchwork denim? Why not!

 

RECONDITIONING THE CLASSICS

 

Trench coats. Ties. Adidas Tristripe. All the mainstays of the men's wardrobe for as long as we can remember. How do you shake things up a bit? Alexander McQueen's answer is a spliced, reversible version of a belted trench coat, part of a collection created during lockdown that drew inspiration from archive styles and unsold fabrics. Ties—as neglected as office water coolers right now—appeared as belts at Versace and in shirting fabrics at Craig Green . Grace Wales Bonner , meanwhile, said of her collaboration with Adidas Originals: "I wanted to elevate the familiar and bring evening wear and a tailored sensibility to this essential collection." Through these designers' collections, the evolution of traditional menswear "uniforms" leaves you free to experiment—when you find what works for you, go for it.

 

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