DEFINITION OF STREETWEAR, WHAT IS STREETWEAR?
What exactly is streetwear ? The streetwear style emerged in North America, in the USA, around the 1970s, with the explosion of urban rap pop culture.
Streetwear is a fundamental trend that has profoundly influenced the way we dress today; it has shaped urban fashion.
Streetwear is a blend of several cultures and influences
- THE sportswear skateboarding and basketball
- There music Rap, hip-hop, R&B, grunge, and punk
- Graphic expression : Tag, graffiti, pop art, manga
This style was born in the street, launched by local youth, allowing them to express and show their belonging to a unique culture called "Streetwear".
Lacking significant resources, young people from the neighborhoods could not afford beautiful things They were wearing designer clothes , so they were making do with what they had and what they could afford.
For them, what mattered wasn't necessarily the clothing itself, but how they wore it. This situation led them to be as creative as possible, giving rise to new urban fashion codes!
The foundations of streetwear style Therefore, originality and authenticity are key. and the Freedom . Unshakeable pillars that have accompanied the wave through each of its stages. evolutions , in each of its transformations, and which are currently still valid and will be so forever in our opinion.
A mix of different components , such as board sports (like skater style and surfing), music (like rap and hip-hop ) and urban art with the tagger style or the graffiti artist style .
The streetwear look has recently been popularized by rappers, influencers, and personalities in the modern fashion world.
